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The first promotional tools for your site always involves submitting to the search engines.

Site submission software is handy to use but isn't always able to complete submissions as it should. Here is a good list for people who choose to do their own submissions by hand.

 I actually do recommend you do the major engines by hand.

Major Search Engines

Google
Yahoo
Alta Vista
All The Web
HotBot 
Lycos
Ask Jeeves
Teoma

More Search Engines

GigaBlast
WiseNut
Aesop.com
SearchHippo
Aesop.com
SearchHippo

Directories 

Open Directory
Yahoo
LookSmart
About.com

Webrings

Another way to promote your site and to bring in traffic is joining subject related webrings. To learn more about webrings, the benefits and how to join or use them visit here.

Groups 

By picking a few good subject related groups to get actively involved with, and you could bring hundreds of guest or subscribers to your site each day

Yahoo Groups - probably the biggest and certainly the best know, if you can't find a group here, you better start one because you likely won't find it anywhere.

Google Groups - a group for everyone about everything.

MSN Groups - growing and getting more useful everyday.

Topica - a name that everyone knows

Smart Groups - not as big, but plenty to offer

Classifieds

I'm not real fond of classified ad sites. The free sections are usually filled with a lot of junk, and the paid sections can be costly. 

However I have listed a few of the better ones to get you started if you choose to use these methods of advertising

1AmericaMall - free & paid listings

EP Classifieds - free & paid

Yahoo Ca.  - free listings

Yahoo.Com - paid listings

Best Mall Classified Ads - free

A-Z FREE Classifieds

FreeClassifiedsAds